Those who follow Eastern civilization and Sanatan Dharma name their sons Duryodhan but do not name them Vibhishan. The name of the villain who caused the Mahabharata war is also chanted in the blessing ‘Maan Cha Duryodhane’. Vibhishan, who is called a devotee of Shri Ram, has been tarnished for ages.

Vibhishans have also started washing their hands of tarnishing themselves in the Nepali media. Vibhishan of the Ramayana came to power by helping to kill Ravana and Kumbhakarna, but the Nepali Vibhishans are sure to be defeated. They will not be allowed to enjoy power. They have shamefully betrayed the publishing group that is fighting the organized but corrupt administrators of the government for the good of the general Nepali media, they have gone to lick the shoes of the corrupt for their petty interests, they cannot be forgiven.

May the entire Nepali media world survive, let it be purified and let the general Nepali readers and listeners get professional services, they have shamefully tried to destroy the steps taken so that they can shamelessly destroy the country. They are traitors. The enemies of the fourth branch of the state are the enemies. The enemies have taken up arms. We seek permission from our esteemed readers and listeners to attack in response.

The government and administration of an underdeveloped or developing country like ours have a strategy to weaken the media. If the media becomes strong, it will be difficult for leaders to rule by fooling the people. Nepali media also has a big hand in bringing democracy to the country. Similarly, the role of the media is also seen in the current situation in the country.

On 30th Jestha 2081, Media Alliance Nepal (MAN), Nepal Media Society, Nepal Advertising Association (AN) and National Advertising Association Nepal (NAAN) signed a historic agreement stating that we will now draw the map of the media industry ourselves.

From the first day of signing, one economic newspaper damaged its advertising rates. Four days later, another economic newspaper also damaged its rates and went into the market contrary to the agreement. After this, other media also damaged its rates and started competing unhealthyly in the market again. In that agreement, the Nepali print media had concluded that they should move forward by maintaining their rates as they were in practice 10 years ago.

Because the government had done a commendable job of giving some amount of money from the people’s tax revenue to Nepali media through advertisements, 80 percent of the money was eaten by corrupt administrators, from under the table. The administrators had a dark intention to trap publishing houses in a whirlwind of unfair competition and give advertisements to whoever pays the most commission.

Their actions could only be broken by the unity of the media world. Some print media operators could not understand even such a simple thing. They could not think about their own business. How can such print media, which cannot think about their own interests, keep the country and the people aware and informed? They lacked basic capabilities.

No print media can survive at the current advertising rates. This truth is known to media workers, private sector advertisers, government advertisers, and the Nepal government. Since the media cannot survive through advertisements, there is no other way to survive the media except by blackmailing and hiding news for financial gain. Media is also a business and a profession run for profit. Yes, it is not right to prioritize profit to maintain the dignity of the fourth organ of the state.

Everyone wants to earn money by doing good work, but if no matter what they do, they cannot survive, then the situation of ‘marta kya nahi karta’ comes. This is their compulsion. The media had to buy paper and ink. They had to pay their employees every month. The government did nothing, instead of us doing something ourselves, this agreement made after four years due to limited dishonest media operators and some advertising agencies has no meaning now.

Since the advertising rates have been skyrocketed, there is bound to be a conflict between media this time. This time’s conflict will end only in a war or a war situation. Every media has a good relationship with some corporate house and political person or power. The media is working to help them and they are helping the media when they are in trouble.

They are also protecting each other. This time’s media war will start with the print media. First, the war will begin with a strategy of destroying others by creatively damaging their advertising rates. Then, blackmailing corporate houses close to other media will begin. This will negatively affect the entire financial market and will tarnish the reputation of the media itself.

The media is not only an organization that disseminates news and collects and runs advertisements, it is also an organization that collects data from everyone. The media knows a lot about many people. They know their history and situation. Media operators are hiding a lot of news by saying that this businessman is a friend of such and such media, this politician is a well-wisher of such and such media.

Now, due to the media war, many things will definitely be revealed to the public. This will create an environment where the public can get truthful news, but it will create immense disappointment among the general public. Right now, a large number of people are going abroad to live in such a corrupt country, and the practice of seeing and showing corruption everywhere will also make the person lose the eyes of his relatives and family.

This agreement also failed to take a commercial form due to the dominance of operators with journalist and employee mentality rather than business mentality in Nepali media. The media industry could not be established because these operators only thought of momentary gains. When doing business, one has to think long-term.

One should make a 2 to 5 year business plan and move forward with the courage and heart to bear losses. However, since there are many media operators here who do not have the capital to run the company for even a month, they could not stand firm in the historic agreement even for a week. The operators themselves must take responsibility for not being able to stand firm on the rate, there is no room for blaming the employees and getting away with it.

The media industry is 85 percent of the media and 15 percent of the advertising agencies. The tendency of some advertising agencies to always engage in a ‘price war’ with the media for their own interests is fatal for everyone. The tendency of advertising agencies to continue running the agency by continuing wrong practices is also not good.